Friday, July 20, 2007

El Cajon Reinvents Itself REBEL STYLE



Our El Cajon location is near the end of an extensive renovation. Mike Brown, the location Team Leader is heading up this project along with maintaining the daily functions of running the business. Undergoing renovation will bring this store to Rebel standards and the image we’d like to project.

The actual planning started last year, along with a list of improvements required including removing a pre-existing building that has become obsolete. In doing so, it allowed us to expand our storage capacity to help us with our ever growing rental fleet. The main building was also expanded, gaining an additional 2,000 sq ft. A temporary trailer was placed on site during this extensive renovation to house the daily operations of the business.

The renovated building boasts a new showroom with fixtures and cube displays. The front counter is customized to incorporate a spacious, functional work station including a handicap-accessible counter, and ample storage to keep supplies and paperwork organized and out of customers’ view. The interior emanates the familiar feel of our other stores, with Rebel’s standard décor of banners, signage, and more.

According to Mike Brown, the customers’ reactions have been very positive, and think that it looks fabulous. We agree.

The exterior of the store got a new facade as well, flaunting the Rebel signature red canopy with Rebel logo, and a new signage. New concrete pads have been laid out just outside the fence area to better compliment the equipment on display.

This is still a work in progress, but we are getting closer than ever in getting this project to completion. The last major improvement will be the resurfacing of the old asphalt with new concrete.

We thank the El Cajon Team Members for their assistance and fortitude working in very confined areas during the renovation. We are certain they are proud of their new store.

Thanks for the Rebel Support Staff for going above and beyond.

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