Monday, January 29, 2007

Rebel Put on a Good Show

Rebel finished its final run of the Show & Go/Talk & Go See Promotion last Wednesday, January 24th. The promotion was initiated to create awareness within the local communities of two new products Rebel just recently added to its fleet; the Kaeser M57 Compressors and the New Holland U80 Multi-Purpose Loaders. It required the Territory Managers for each locations to bring one of the compressors to the customers they visit, and allow them to personally explore the unit without the obligation of renting or even making the trip to the store. Brochures were handed out on the New Holland units to promote them, along with an invitation to come by the stores to see them.

Thanks to our dedicated Territory Managers, this promotion was a success. Between all of them, a total of 367 customers were visited during the three days. New accounts were opened during this venture, and we got some actual rentals of the compressor. It was all a positive experience; and that's only the beginning. We can be certain that the awareness created by this promotion will bring in more future positive results.

In doing this promotion, not only did we gain access to our customers, we also conveyed the message that Rebel's Customer Service' top priority is their convenience and satisfaction.

Of course, with the promotion came the contest of who among our Territory Managers will conduct the most customer visits. While it was a really close race, Bill Walsh of Escondido with a total of 50 visits, covets the prize of a family 4-pack ticket to a Padres game, and a plaque recognizing his great effort.

That's not all of it. All of our Territory Managers gets a Rebel Rental Team jacket for their participation as a thank you. They will also receive 15 Rebel Rewards Zone points for each rental that results from this promotion, which ends January 31st.

Congratulations, Bill Walsh! And thank you to everyone!

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